The Concept:

The goal for this project was to animate a meaningful public service announcement (PSA) within a 35-second broadcast length video. The brief did not specify a topic, so I chose my own, originally focusing on the Flint water crisis. Although, after struggling with the right visual tone for the topic, I went back to the drawing board and reevaluated what I wanted to say with my PSA. During this process, it became clear that I was zeroing on the systemic racism that was enabling so much of the Flint water crisis, so I changed my topic to educating people about systemic racism. The short length of the video allowed me to portray the bare bones of what systemic racism is and how it affects our society. The three things I deemed most important to my message were that systemic racism is ever-present in our culture, our cultural need/duty to do better, and a few quick actions people can use to do better and fight it.